The Altered States Economy

Everything Between the Ears

Ted Pulton | June 29, 2021

Body

- 5 minute read -

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The $4 Trillion Annual Economy Hiding in Plain Sight.

Welcome to the above-the-shoulder economy of Altered States, which has become a codified, quantified, bona fide phenomenon. A new sector that will lead us down multiple future pathways of personal discovery and enlightenment. It will present vast business opportunities and disrupt entire economies. It will cause societal upheaval and legislative challenges.

We’ve dedicated our practice to help you make sense of it, and ensure your business is primed for the abundant opportunities in this changing landscape.

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At a macro level -
it's the kitchen sink, but...

...what’s startling is that participation in any of these disparate categories produces an identical "altered state of mind" measured by a precise biological signature of neuroelectrical brain activity and the presence of several neurochemicals; Dopamine, Norepinenphrine, Anondamide, Serotonin, Endorphins, Oxytocin.

We’ve spent decades learning about our physical bodies, the myriad functions and biological processes associated with health and longevity…
you name it.

At the same time, we’ve relegated an even bigger and perhaps more important frontier to a historical counter-culture closet: the one that lies above our shoulders or, more specifically, between our ears - The Altered States Economy.

The ways in which we can stimulate our mind, body and spirit to achieve greater mental presence, creativity and enlightenment span far and wide.

We’ve done the research so you don’t have to and from a bird’s eye view, there is very little that scientists, economists and experts haven’t categorized as part of this emerging economy.

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Underneath the microscope are unchartered areas of opportunity.

These pockets of unprecedented growth are propelling the future and more often than not stem from the sometimes taboo, once illegal or yet to be imagined. They are already changing the way we work, perform, play and thrive.

Recreation. Let's start first with the way we play – anything to help the mind unwind and make the most of leisure time.

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Next up: Media. Everything related to stimulation straight from our screens. As Netflix says, "Are you still watching?"

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Personal growth. Becoming "Super-You" is now big business. Self-help for the modern-day can include life coaches, Reiki healing sessions, and daily brain supplements.

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Meditation & Mindfulness. From goat yoga to pizza yoga, silent retreats, virtual meditation escapes, and lucid dreaming apps are the latest and buzziest mental fitness trends.

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Brain Boosting Nutraceuticals + Botanicals. All the foods, supplements, remedies and therapies that keep our brains at peak performance reached $7.21 billion in 2020.

Senses, Spaces and Sleep. Targeting the mind-body connection from things that refuel - like smart bedding and nap cafes to those that activate the 5 senses: sound therapy, aromatherapy, weighted blankets and forest bathing.

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Drugs. From the prescribed to the illicit, painkillers to psilocybin, nature-found to man-made.

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If you know where to look, there’s a place for your brand in this future.

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