THE BREAKDOWN.

What does it even mean?

Digital Nutrition is the intentionally tailored consumption of content based on the awareness that what we see when we scroll can and will alter our moods and behaviors in real time and beyond.

THE BACKGROUND.

Developed by Sydney-based psychologist Jocelyn Brewer in 2013, Digital Nutrition is described as a 6th pillar of health that meets the evolving needs of modern society – the first 5 being physical health, mental health, emotional health, social health and spiritual health.

THE QUESTION.

It’s all about the balance, baby.

What would happen if, as a brand, you encouraged your consumers not to over-consume? Take Instagram, for example, which has introduced settings that actually discourage overuse of their product in an effort to reduce screen time. Or LinkedIn, which shut down their entire corporate business operations for a week to give employees extra time off to offset digital burnout during the pandemic.

It's a double-edged sword. As brands of the future, it’s our responsibility to solve issues we perpetuate.

But finding solutions without impacting brand growth is equally important.

"ECONOMISTS ESTIMATE THAT DEPRESSION LEADS TO AN ANNUAL LOSS OF $193 BILLION OF INCOME-EARNING POTENTIAL."

Hans Ringertz, MD, PhD

AVOID DIGITAL BURNOUT.

In a world of increasing digital demand and visibility, how will your brand move beyond the traditional business mindset and implement digital nutrition for positive impact and sustained growth?